IJL announces dedicated watch area at 2011 show

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New area introduced as a result of visitor feedback from last year.

International Jewellery London (IJL), the jewellery trade fair held every September in London, has announced the introduction of a new dedicated watch area for manufacturers and distributors.

In response to visitor feedback from IJL 2010, International Jewellery London has this year included a watch area in the show layout.

"From conversations with our show visitors and influential industry contacts, we have noted the demand for a dedicated watch area," commented Sam Willoughby, event director at IJL."We have featured watch exhibitors in the past within our other show destinations and believe a clearly defined zone for this sector will further enhance IJL’s offering for our visitors." 

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At the 2010 show, Tony Sulkey of Jorg Gray watches, commented "As a first time exhibitor I came to IJL as a PR exercise. However, the show has exceeded all my expectations. I have opened a number of new quality accounts. IJL excites and inspires me – it is the definitive event for the industry."

The announcement from IJL has come at a good time for the watch market. Research company GfK Retail and Technology recently announced that UK watch sales hit £912m in 2010, suggesting a positive growth in this market. Both multiples and department store retailers have seen year on year rises in sales figures and numbers of units sold.

Further to the new area, Jonathan Hedges, product manager at GfK Retail and Technology UK, will present a seminar on the watch sector at the 2011 show, as part of IJL’s high profile complementary seminar programme.

Exhibitors confirmed to date in the new watch area include brands such as Since 1853 and Classic Time who are set to showcase their latest collections.

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