IJL announces list of seminars for 2011

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Talks will focus on everything from pearls to mobile commerce.

International Jewellery London (IJL) has announced its list of jewellery, gemstone and retail seminars to be held at September’s show.

Described as “a fantastic opportunity for retailers, designers and manufacturers”, the seminars have been organised to give attendees a chance to discover more about a particular subject.

The seminars are free to attend, and IJL has said that due to their popularity, people will be seated on a first-come, first-seated basis.

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Seminars for this year include a focus on pearls, led by Doug Garrod of the Gemmological Association of Great Britain. There will also be a talk on diamonds, with a look at how they are formed, mined, cut and graded from Douglas Kennedy of the GIA.

A number of seminars will also address retail issues, with Rachel Partington of the National Skills Academy hosting a talk called the Mary Portas Guide to Successful Retailing, with additional one-to-one workshops available. Maia Adams of Adorn Insight will also host a talk on the lifecycle of trends, and how jewellery can influence wider trends.

E-commerce will also be considered, with Eddie Prentice hosting a seminar focused on mobile commerce, and the use of smartphones to access jewellery and watch websites. Prentice will also host a session on keywords and the use of search engine optimisation online, to help with the Google rank of your business.

Professional Jeweller editor-in-chief Rachael Taylor will also host two talks, one focused on watch retail and a second discussing the concept of shops-in-shops, and whether it is a friend or foe to retailers.

There are more than 40 seminars organised for the duration of the show. The full list can be found online here: http://www.jewellerylondon.com/page.cfm/Action=Seminars/t=m

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