IJL & BJA announce 2013 KickStarter line-up

Fifth year provides eclectic selection of fine and fashion jewellers.

International Jewellery London (IJL) and the British Jewellers’ Association (BJA) have announced the 2013 IJL KickStarters line-up.

The group of 10 emerging jewellery design talents includes Kattri, Anna Byers Jewellery, Annabelle Lucilla Jewellery, Catherine Budd, Chistiana Christoforou, Jenny Llewellyn, Katie Jamieson, Rosie Sanders, Phoebe Jewellery and Sarah Gunn.

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The KickStarters bursary scheme gives the jewellers a chance to showcase their work to retailers and buyers visiting IJL in September.

For the first time in the history of the KickStart program the 10 designers will be put forward for a People’s Choice award via IJL social media channels. The vote will be open to retailers and buyers who will pick their "one to watch".

The People’s Choice vote will launch on May 8, with the winner scooping a free stand in the Design Gallery at IJL 2014.

Twitter users are encouraged to tweet the name of the KickStarter they’d like to vote for with the hashtag #KickStartVote, while Instagram users can post a picture of their favourite KickStarter or product with the same hashtag to cast their vote.

Facebook users will be able to cast votes via the IJL Facebook page. Voters may also cast their votes directly at jewellerylondon.com.

IJL event director Sam Willoughby said: “KickStart provides a fantastic commercial launch pad for ten of the best new designers in the UK jewellery industry. The line up for 2013 looks outstanding and their work is so unique and stylish, whilst also being excellent quality.

"People’s Choice allows the industry to have a say, and the prize of a Design Gallery stand in 2014 will take the winning designer’s career from strength to strength."

The KickStart line-up for 2013

The story for Amanda Gerbasi’s brand Kattri started way back in 1900 when her great, great grandmother moved to Brazil from Seville and began designing and selling jewellery to help her build a new life. Inspired by her family history, Amanda Gerbasi now designs jewellery using 9ct and 18ct yellow, rose and white gold with rose quartz, citrine, black quartz and crystal. She is also developing a more affordable line in silver and a capsule collection in palladium with precious gems such as tourmaline and aquamarine. Another of her inspirations is architecture. She said of KickStart: "London is one of the world’s most important fashion and design centres so it is very exciting to have been chosen to participate at IJL 2013. Through KickStart, I’ll have the chance to showcase my first collection to quality national and international visitors."

Anna Byers Jewellery
Anna Byers Jewellery was set up at the end of 2012 after Anna Byers finished her Masters in Jewellery Design. Initially inspired by the geometric patterns incorporated into the architecture of temples, mosques and cathedrals that she has visited in various countries, especially during her time spent living and working in Jerusalem, her work is characterised by a bold geometric style. Her Interactive collection further explores geometric forms, featuring multi-layered pieces that can be rotated and re-arranged into virtually endless combinations, inviting the wearer to create their own unique compositions, while her Hex collection plays with perceptions of depth and three dimensions. The designs are made using silver, 22ct gold-plating, stainless steel, black ruthenium-plating, semi-precious stones, and contrast highly-polished surfaces with satin finishes. She said: “Kickstart has an ethos of high-quality, design led jewellery, and I am very excited to be exhibiting alongside such creative and talented designers."

Annabelle Lucilla Jewellery
Annabelle Lucilla’s intricately etched jewellery originates from her detailed illustrations, which take inspiration from exotic landscapes and decadent decoration. She describes her etches as "metallic graphics" with delicate geometric shapes and contemporary filigree decoration and rough-cut stones. Her collection includes luxurious tasselled statement. Annabelle Lucilla said: “IJL will give me a fantastic opportunity to launch my brand officially in a professional environment and to present my designs to a wide range of buyers and industry contacts.”

Catherine Budd Jewellery
Catherine Budd works from her studio in Dorset with the aim of capturing the essence of traditional fine jewellery design whilst making it fashionable, fun and wearable. Her work has a timeless quality and is created using 18ct gold, diamonds and coloured gemstones, as well as some pieces which are made using sterling silver and gold vermeil. All of Budd’s jewellery is designed and made exclusively in Britain. She said of becoming a KickStarter: "Being one of the 10 designers selected for Kickstart at IJL 2013 and receiving recognition of my work is absolutely fantastic – particularly being a new designer, as it is a huge compliment from the industry.

"My big focus this year is all about breaking into the retail market so to have been recognised as ‘talent of the future’ is tremendous, and I’m very much looking forward to exhibiting at IJL in September and building on this opportunity."

Chistiana Christoforou
Whilst studying for a degree, Christiana Christoforou had a real interest in the development of design and making. This led her to begin to look at identity and she decided to leave clay at the entrance to stranger’s homes in London, with a message inviting them to participate in her project by imprinting something of their identity into the material. Using this unconventional method of design, she left the public to determine the basis of her pieces. Her pieces consist of multiple cast fragments of these collected identities, refined and united, made using sterling silver with elements that are plated in rose and yellow gold.

Jenny Llewellyn
Jenny Llewellyn is a jewellery designer and maker from east London. She works with silicone and precious metals to create pieces initially inspired by the luminous colours, shapes and movement of creatures from the deep sea. Playing with silicones limitless properties and translucent nature, she incorporates subtle colour fades and sensual shapes to create vibrant playful jewellery, and all pieces glow in the dark. She plans to launch an all black range later this year. "Having the chance to exhibit at the prestigious IJL feels like the next step for me in terms of gaining more clients internationally and regionally," said Llewellyn. "Being selected for KickStart is a great progression for my business and I look forward to what it may bring."

Katie Jamieson
Katie Jamieson is a multiple award winning jewellery designer based in London. She graduated from Central Saint Martins and was selected as a Bright Young Gem at IJL 2012 and went on to win both the EC One unsigned 2012 and Wolf and Badger Graduate Design awards 2013. Her fine jewellery is handmade with total attention to detail. She works in gold, silver and precious gemstones. She will launch a new collection through Kickstart at IJL 2013, marrying her two main sources of inspiration; architectural forms and the abundant colour in nature. She said: “As a Bright Young Gem at IJL 2012, I had firsthand experience of the KickStart stand and was able to see what an exciting platform it is for meeting stockists and contacts for furthering your business.

"I am very excited to be launching a new collection at IJL and very much looking forward to getting to know the other KickStarters and making the most of this fantastic opportunity."

Phoebe Jewellery
Growing up in rural East Sussex, Phoebe Jewellery founder, Phoebe Sherwood-Moore spent hours every day drawing the surrounding wildlife and creatures that fascinated her. She studied Art and Design at Brighton City College and later got a job as a trainee jewellery maker where she worked for four years before setting out to open her own studio in Lewes. She is due to launch her second collection, Moonlight, at IJL. She said: "I feel very honoured to have been selected for KickStart amongst such a talented group of individuals.

"Exhibiting at IJL will provide a fantastic platform for meeting a wide range of retailers and buyers and the support and mentoring provided by IJL and the BJA will help me find ways to allow my business to grow. I’m very excited about what this means for the future."

Rosie Sanders
Rosie Sanders creates neo-classically inspired luxury jewellery in precious metals using enamel and gemstones. Her designs include scroll medallions to neoclassical knuckledusters, subversive statement pieces and trinkets that she describes as "perfect for contemporary style adventurers". Renaissance Rebel is Rosie’s first commercially-available collection inspired by the legendary 18th century French courtesan Madame de Pompadour. Sanders said: “I’m delighted to have been selected for Kick Start at IJL. It’s a brilliant opportunity to meet buyers and to introduce my brand of neoclassical couture."

Sara Gunn
Sara Gunn is an east London designer specialising in textured leather and metals. She uses manual etching and embossing processes to create richly textured fashion jewellery. Inspired by the sensuous, tactile qualities of organic materials and forms, her Skin collection explores the idea of beauty in imperfection. This series of cuffs examines human skin in microscopic detail, looking at the flaws and variances that make us unique. Gunn said of the KickStarter program: “I’m thrilled to have been selected for KickStart this year and am honoured to be exhibiting along with this very talented group of designers.

"Taking part in IJL will be a fantastic opportunity to meet buyers and to connect with others in the industry. I’m excited about the possibilities this presents for my business and look forward to making the most of my time there.”



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