IJL celebrates increase in visitors in 2011

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Show deemed a success with designers praising the event.

International Jewellery London has reported a successful 2011 show, held last week in London’s Earls Court, with a 2% increase in visitors, standing at close to 10,000, unaudited.

Exhibitor numbers were also high this year, with 580 including 580 companies, ranging from those supplying tools, packaging and retail solutions to emerging designers and gemstone suppliers.

Event co-director Syreeta Tranfield said: “The IJL team were thrilled with the response following the 2011 event. IJL is such an important event for our industry and we do our absolute best to create an excellent environment in which to do business.

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“Visitors commented on the luxurious look and feel of the show and many exhibitors were pleased about the amount of interest and orders they had received,” she added.

Sam Willoughby, event co-director, noted the positivity at the show: “There was a tangible excitement on the show floor. The Great Debate and highlight seminars were extremely well attended, and it was fantastic to see so many key buyers and retailers at the show”.

In the Design Gallery area of the show, the launch of the Designer Brands section drew crowds, with the likes of Andrew Geoghegan, Rachel Galley and Jeremy Hoye.

Galley commented that the show has provided her with the chance to move from jewellery designer into growing brand. "Exhibiting has helped me to build relationships and take orders from much more high profile stockists with more new accounts opened at the show than ever before" she said.

Tomasz Donocik, who appeared in the Design Gallery alongside Jayce Wong, Leyla Abdollahi and Joanna Dahdah said: “This year IJL was buzzing! It seemed that people were very positive and happy to stock up and coming designers.

“For me, the show generates great business in terms of new stockists and old stockists and allows me to find new trade ventures,” Donocik added.

Several new brands and designers appeared at this year’s show, including Ti Sento, Bjorg and a host of KickStart and Bright Young Gems.

This year IJL played host to more than 170 new exhibitors. Ti Sento’s sale manager Judith Wade said: “IJL attracts good quality buyers and retailers. The whole show has gone fantastically well for us.

“It is not to be missed in the jewellery calendar, a great opportunity to do business – it is the only dedicated jewellery show in the UK and really brings the industry together.”

Two IJL flagship initiatives – Bright Young Gems and KickStart – provided visitors with an exciting sneak preview of some brand new and undiscovered designers who are tipped as the talent of the future, and Bright Young Gem Imogen Belfield said that footfall was especially high at the stand.

Bright Young Gems is a well known within the fashion industry due to the iconic panel of editors who nominate the winning designers – this year the line-up was Fernando Jorge, Lauren Colover, Imogen Belfield, Hattie Rickards and Euan McWhirter.

KickStart, an exciting initiative from IJL which is supported by the BJA, saw ten up and coming designers launching their innovative jewellery with the help of a bursary scheme. Providing a commercial launch pad for fledgling designers and giving retailers a chance to see some fresh and interesting designs, the stand was popular at the show.

 

 

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