Category: COMMERCIAL VISION
Criteria: A piece or collection produced in volume that demonstrates thorough research of the target market and current trends – destined to become a best seller.
Winner: Dower & Hall – Cherish Collection
Cherish is an innovative range of lockets that encapsulates the current trend and demand for personalised modern-day heirlooms.
Cherish enables the wearer to tell their own story, as the lockets can forever be adapted by exchanging photographs and Treasure combinations. Extremely hard-wearing sapphire crystal glass creates the unique dual window lockets, allowing the contents to be visible from both sides. The wearer can choose to fill their locket from a variety of meaningful keepsake and birthstone Treasures, the addition of a sentimental photograph and engraving of their choice makes the overall piece truly personal. Catering for the layered look, the lockets are available in 3 sizes and on varying chain lengths; each design is offered in a range of metal hues – 18ct yellow and rose gold vermeil, sterling silver and for the lovers of luxury, 9ct yellow gold with pave set diamonds.
Dower & Hall have created cohesive POS material and packaging, and will run separate social media platforms to engage retailers and consumers as part of their comprehensive pro-active marketing campaign. The launch coincides with the celebration of Dower & Hall’s 25th anniversary and the Treasures have been selected from iconic past collections to highlight this further.
Dan Dower and Diane Hall commented: “We are delighted to have been chosen as winners of the Editor’s Choice Commercial Vision. This is especially nice as we designed the ‘Cherish’ range to be a celebration of our 25 years in business. It also coincides with this being our 20th year exhibiting at IJL – so another big milestone to celebrate. Winning Commercial Vision proves we are continuing to strive forward with lots to offer to our wonderful stockists. We are looking forward to another successful 25 years!”
Claire Adler added: “Commercial Vision winner Dower & Hall’s Cherish Locket captured our attention because it’s both commercial and unconventional – a well-thought out modern take on a traditional heirloom.”