Jewellers encouraged to scoop prize of website redesign and overhaul.
International Jewellery London (IJL) has teamed up with internet marketing agency Adaptive to offer retailers and designers the opportunity to enter a prize draw to win the designing of an e-commerce site.
The scheme will allow retailers and designers the chance to win a re-design, or completely new design of their website, with improved e-commerce functionality. The initiative will see a winner announced each month from March, with seven new websites due for launch at IJL, and the final winner announced at the show which takes place between September 4-7.
The competition will provide a boost for all of the seven winning businesses, at a time when the retail environment is evolving and many consumers are purchasing products online or at least researching trends and products before shopping in-store.
“Over the last decade, the internet’s share of consumer spending has risen consistently year-on-year, something that is unlikely to change in the foreseeable future” said Markus Goess-Saurau, director of marketing at Adaptive.
International Jewellery London provides a boost for the UK jewellery industry each year, and this prize draw is an original idea which will provide e-commerce platforms for a host of designers or brands.
IJL event manager Sam Willoughby said of the competition: "All companies should be thinking about having a presence online and if you want some top tips on e-commerce, social media or marketing your brand online, come to IJL as we are genuinely committed to making sure our visitors and exhibitors develop their businesses as much as possible."
The prize draw can be entered via the IJL website at www.jewellerylondon.com/prizedraw and is open to anyone with a product to retail.
Recent years have seen a number of larger brands and online-only jewellery retailers grow significantly. Though open to everyone, the IJL and Adaptive competition has been launched to allow smaller brands an opportunity to get online and get their profile and product out there.
"Online retailers now need much more than the ability to facilitate online transactions. The benchmark is the best, and the best is only a single click away. Website visitors are an impatient and unforgiving lot. If you don’t deliver exactly what they want, quickly and easily, they’ll go somewhere else" added Markus Goess-Saurau.
Those interested in finding out more about e-commerce, online marketing and social media can attend seminars held at September’s IJL.