International Jewellery London (IJL) 2017 is launching a special complementary support programme for all exhibitors to ensure they maximise their experience and commercial success at this year’s show.
A comprehensive programme of pre-show support includes online assistance, tailored blog content and webinars on exhibiting guidelines.
The initiative comes together in a one day, free-to-attend, Summer Masterclass on June 15, where all IJL exhibitors are invited to learn from inspiring industry leaders providing mentorship and guidance on getting the most out of networking, PR and marketing opportunities. The IJL show team will also provide top tips on exhibiting, operations and matchmaking opportunities to help boost buyer networking opportunities.
Following the Masterclass in the morning, Design Gallery Exhibitors are invited to stay for a tailored Designer/ Designer Maker programme in the afternoon, where they will receive guidance on how best to achieve ‘stand-out’ visibility amongst buyers at the show, invaluable top tips on how to be IJL Ready, covering topics such as price points, distribution, quantities, stand display, pr and networking.
The experienced line up of speakers include Jo Henderson, jewellery business and training consultant JHJC; Lyndsey Straughton, jewellery industry promotions ambassador of the NAJ and Aldyth Crowther, independent design professional.
Exhibitors who cannot make the Masterclass will still receive materials, online support and webinars that will cover these topics, ensuring that everyone is IJL ready.
Hosting the Masterclass, event director, Sam Willoughby, explains: “Exhibiting at IJL can be a daunting experience – three busy days which are the culmination of months of creative energy and planning. As organisers, we want all our exhibitors to have a productive and successful show and hope that these programmes will help cement their successes.”
As an integral part of the #withyou campaign, the programme showcases IJL’s continuing commitment to provide year-round support to the UK and international jewellery sector.
The Masterclass will be held in central London June 15 2017. To book a place visit the IJL website.