Trade show’s invite-only events to take place in Edinburgh and Leeds.
International Jewellery London (IJL) is set to host two regional pre-show trade events, giving brands a chance to showcase their products to retailers in the north of England and Scotland.
This is the first time IJL has hosted such special previews, promising retailers a flavour of what will be on show at IJL in September.
The invite-only events will take place at two luxury hotels; the Malmaison Hotel in Leeds on May 13 and the Hotel Missoni in Edinburgh on June 24.
The previews will also feature the 2013 KickStart line up, alongside brands Fei Liu and Babette Wasserman, with Deakin & Francis and CW Sellors set to appear at the Edinburgh event. Designers from Scotland’s jewellery studio Vanilla Ink, which recently hosted a crowdfunding campaign to fund its appearance at IJL, will also join them.
IJL event director Sam Willoughby said: "Senior retailers and buyers travel to IJL from across the UK, so we are hosting mini events to give local retailers a real flavour of what to expect at IJL this year.
"It will be a fantastic opportunity to meet some of the new KickStart designers, alongside some select big show names, and to preview upcoming collections whilst enjoying canapés and a few glasses of champagne."
The IJL KickStart program selects new designers each year tipped to be future jewellery talents. They will showcase their wares at IJL in September, with the Leeds and Edinburgh previews designed as a "soft launch" into the world of trade shows.
The KickStarters set to show at the events are Rosie Sanders, Anna Byers, Kattri, Sara Gunn, Christiana Christoforou and Jenny Llewellyn, who will show in Edinburgh only.