IJL opens applications for Editor’s Choice

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Luxury journalist Claire Adler to return to curate show initiative.

IJL has now opened entries for its annual Editor’s Choice initiative.

Jewellery brands and designers can put themselves forward to be considered for Editor’s Choice, which is a curated section of the September trade show showcasing products selected by luxury journalist Claire Adler.

There are four categories within the IJL Editor’s Choice – Commercial Vision, Visual Impact, Originality and Technical Excellence.

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IJL event director Sam Willoughby said: "Editor’s Choice is a real show favourite. Buyers and visitors benefit from seeing exciting pieces tipped as some of the best new launches on the market, and the winning companies are always thrilled with the resulting media coverage and industry acclaim."

Jewellery designer Martina Hamilton was one of last year’s winners – her Astral Pearl range secured the Editor’s Choice award for Commercial Vision – and said that she found the accolade "enormously encouraging" and went on to pick up new stockists as a result.

She said: "The awareness of our brand, supported by the Editor’s Choice initiative, was enormously encouraging, as was the solid commercial reaction to our jewellery. Amongst the orders secured, we were particularly happy to supply The Steensons in Belfast.

"The award-winning piece was also featured in the national branding for the new Jewellery Hall at Arnotts in Dublin, so I think the vote of confidence in the piece at IJL was prophetic. As a result of the show and the additional profiling, we saw a major boost to our sales – we’re already rebooked for IJL 2013.”

To find out more and to put your company forward for the IJL Editor’s Choice initiative click here.

 

 

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