IJL signs three-year deal with PJ Hot 100

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Diamond sponsorship ensures party stays during show for three years.

Professional Jeweller and the UK’s leading jewellery B2B exhibition IJL have entered into a new partnership that will ensure the party for the Professional Jeweller Hot 100 will be held during the week of the London show for the next three years.

The annual Professional Jeweller Hot 100 is the definitive list of the year’s most influential individuals in the British jewellery industry, compiled by the editorial team at Professional Jeweller. The Trailblazers, Trendsetters, Business Big Shots, Retail Stars and NexGems are captured in original photography shot by lead photographers from Harpers Bazaar Arabia and presented in a keepsake book unveiled at a lavish party in London.

The Professional Jeweller Hot 100 party is an exclusive invite-only event and this year was attended by 700 of the UK jewellery industry’s most influential people. One key element of the party is that the venue moves each year, keeping the party fresh and the guests on their toes. Each year the team searches for an exciting, unusual venue and to date the event has been held at iconic private members’ club Kensington Roof Gardens, listed church One Mayfair and the secretive Freemasons Hall. The venue for the 2013 party is yet to be announced but one thing that is for certain is that the date of the party will be September 3, the Tuesday evening during IJL, which next year will be held between September 1 and 4.

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“We are thrilled that the Professional Jeweller Hot 100 will be held alongside IJL for the next three years,” says IJL event director Sam Willoughby. “London is a world leader in terms of creativity and one of the most influential business hubs, so timing this celebration alongside the largest industry gathering makes perfect sense. IJL has seen a vast degree of change during its 57-year history but we never rest on past success and have exciting plans for ensuring its future growth into the next 50 years. We’re looking forward to working even more closely with Professional Jeweller and the Hot 100 and will continue to support the UK jewellery industry by recognising the amazing talent that exists.”

Work has already started on IJL 2013 with 55% of the show floor already sold. The event offers the largest concentration of jewellery exhibitors of any show in the UK and is organised by global events group Reed Exhibitions, which also organises jewellery trade shows JCK in the US and IJT in Tokyo.

IJL has taken a Diamond sponsorship package of the Professional Jeweller Hot 100 2013. The deal guarantees the Hot 100 party and unveiling will take place during IJL until at least 2015. IJL will also have its own bar at the party, and will invite 100 VIP guests.

“This is the dream partnership for us and the British jewellery industry,” says Professional Jeweller editor-in-chief Rachael Taylor. “We are delighted to be aligned with IJL and to be part of their exciting plans as they unfold. Holding the Professional Jeweller Hot 100 during IJL right through to 2015 is ideal as it is the market-leading trade show in the UK, attracting the cream of British and international retailers and brands. There is no better time to hold such a celebration.”

PGI UK manager Ruth Donaldson, who is also a member of the IJL Advisory Board, adds: “The body of talent who exhibit and visit IJL is the same body of talent recognised by the Hot 100. So there is already a natural synergy which creates the perfect opportunity for a celebration of jewellery industry talent at the largest and best attended jewellery show in the UK.”

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