Jewellery exhibition will shorten to three day event.
Jewellery trade show IJL will move its exhibition to Olympia in 2014 after more than half a century at Earls Court.
IJL has been held at London venue Earls Court for more than 50 years but has had to move to a new venue due to plans to turn the iconic exhibition space into a residential development.
The move to Olympia, which is less than a mile away from Earls Court, will give IJL the capacity to increase the size of the show by up to 50%.
IJL event director Sam Willoughby said that the show will flow over two floors at Olympia and will have a specially created design gallery.
The length of the exhibition will also change at the new venue and will be shortened to a three-day show with extended opening hours on the Sunday.
Willoughby said: “Having Olympia as the venue and keeping the same dateline was more important to us than the length of the show. We will be having a late night shopping evening on the Sunday and the last day will be a full day, giving exhibitors and visitors ample buying and selling time. Ultimately it will make everyone’s time at the show more productive so a win win for everyone.”
While plans are being formed for the 2014 show, Willoughby said that there will also be some major innovation at the final edition of the show at Earls Court this year, including a new partnership between the show and trends analysis company Adorn Insight and a showcase of American jewellery curated by US exhibition JCK.
She added: “This year’s IJL is going to be one you won’t forget as we’re planning to leave Earls Court with a bang.”