IJL update: news, brands, trends and competitions

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Show announces plans for September with new exhibitors and areas.

More than 320 exhibitors have already confirmed their attendance at International Jewellery London (IJL), the UK’s flagship jewellery show to be held this September 4-7.

IJL will also be celebrating 55 years at the forefront of the industry, as the largest jewellery trade event featuring top names, must-have brands and the latest collections and trends.

Event manager Sam Willoughby has revelaed that IJL 2011 is already 70 percent booked at a far earlier stage than bookings this time last year. Willoughby said: "This is the second year in a row that the show has reported an increase in exhibitors in early forecasts, following an extremely successful show last year. IJL is seen as a barometer for the industry and it’s great that there is so much positivity ahead of the show."

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Well known brands and designers including Shaun Leane, William Cheshire, Aagaard, Dower & Hall, Hans D Krieger, 5C-Jewelry, Antwerp Diamonds and Mark Milton have already announced they will be returning for the 2011 show. The event is also set to see more than 40 new exhibitors from around the world, including Inhorgenta favourites and fine jewellery company Henrich & Denzel.

A special Designer Brand area has also been alloted to this year’s show, which will be found within the Design Gallery, a dynamic hub of the show. Some of the UK jewellery industry’s most established and iconic designers will be unveiling new collections at the Design Gallery and Brand area, including Babette Wasserman, Rachel Galley, Sarah Ho (of SHO Fine Jewellery) and Sarah Jordan.

New exhibitors can also be found at the Designer Gallery including kitsch designs from Tina Lilienthal, who’s known for her rabbit and skull-themed jewellery. Rising new stars including Daisy Knights will also be attending IJL as exhibitors in their own right. Since being featured as a Bright Young Gem in 2009 and at the Kickstart stand at 2010’s IJL, Knight’s collections have been snapped up by prestigious retailers including Net-a-Porter.

Speaking of the show’s 55th birthday, Willoughby added: "We’re very excited about the 55th anniversary and it’s fantastic that so many quality exhibitors have already announced they are going to be showcasing their latest designs there. We’ve listened to the industry and our advisory board and are passionate about developing and enhancing the show." 

One enhancement will see fashion director of The Telegraph Hilary Alexander produce an exclusive IJL trends teport in April, something Willoughby describes as "essential for retailers, buyers, designers and brands" coming to the show.

Furthermore, high street jewellery retailer F. Hinds is giving two jewellery designers the opportunity to launch a career on the British high street in a new annual competition in association with IJL.

With two categories – one for students and Bright Young Gems, and one for current designers who will be exhibiting at the show – F. Hinds will work alongside the two winners to develop their winning designs with the potential for a guaranteed commission. These will be to be sold exclusively at F. Hinds’ 110 stores across the UK, as well as online. 

Finally, Professional Jeweller has today been announced as the official sponsor of the IJL show dailies – IJL’s dedicated daily newspaper covering the goings on at the show. The Professional Jeweller team, editor Rachael Taylor and assistant editor Kathryn Bishop, will be writing the daily news sheets. Willoughby says of the partnership: "The Show Daily, created by the hugely respected Professional Jeweller team, will greatly help exhibitors and visitors use their time effectively and profitably at this year’s exhibition." Read more about this landmark parntership here.

Full details of the show, competitions, stand rates and seminars can be found at www.jewellerylondon.com

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