In Depth articles

GUEST COLUMN: Expert tips on marketing to other jewellery businesses

GUEST COLUMN: Expert tips on marketing to other jewellery businesses

Business to business marketing has its own nuances, however, you are still essentially marketing to consumers. Your audience will, of course, have their own agenda shaped by business requirements, focused perhaps on price, quality, ethics, process or speed. So, as with any marketing, the key is understanding your brand ‘vision’, aligning your campaigns with clear

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THE BIG INTERVIEW: Hamilton & Inches on driving profitable growth in the upmarket jewellery sector

When Hamilton & Inches celebrated its 150th anniversary 18 months ago, the team commemorated the year with limited edition products, exclusive events, and a visit from Her Majesty the Queen and the Duke of Edinburgh. Furthermore, the jeweller saw a 331% surge in profits from £217,525 in 2016, to £938,003 during the landmark year. It

Two weeks to nominate for Collections of the Year 2018

The UK jewellery industry has two weeks left to nominate for the Collections of the Year 2018, which recognises the best-selling ranges in the UK from the past 12 months. Nominations have already been flooding in with retailers, brands and designers telling Professional Jeweller which collections they feel need to be recognised in the second annual Collections

Sarah Kitley-Spencer bids farewell to International Jewellery London

International Jewellery London event manager, Sarah Kitley-Spencer, has announced she will be leaving the show next month. After 8 years at IJL, Sarah Kitley-Spencer is moving on to a corporate communications role within the Reed Exhibitions family. Kitley-Spencer was promoted to event manager of IJL last year after Sam Willoughby departed. Prior to that she

Three weeks to nominate for Collections of the Year 2018

The UK jewellery industry has three weeks left to nominate for the Collections of the Year 2018, which recognises the best-selling ranges in the UK from the past 12 months. Nominations have already been flooding in with retailers, brands and designers telling Professional Jeweller which collections they feel need to be recognised in the second annual Collections

ROUNDTABLE DEBATE: How can the industry embrace and empower the next generation?

Professional Jeweller editor Stacey Hailes gathered a selection of young professionals from different sectors of the jewellery industry to find out how the trade can engage the next generation and make sure its putting things in place to build a brighter future. Amy Mellor, marketing and business development, David Mellor (AM) Britni-May Edwards, accounts manager,

SPECIAL REPORT: Jewellers in Cardiff provide an exemplary customer experience to win sales in the competitive city

After three months of unprecedented hot weather, the heavens decided to open just as Professional Jeweller got in the car to drive to Wales. Across the duration of two days, our editor experienced both rain and shine, with jewellers joking that this was a more authentic representation of the city. As the country’s capital, Cardiff

Fei Liu Fine Jewellery reports 15% sales rise at IJL

Fei Liu Fine Jewellery has reported a successful exhibit at International Jewellery London. During the three-day trade event, the British brand opened new accounts and increased sales by 15% compared to the year prior. Fei Liu Fine Jewellery launched its new silver Magnolia collection at Olympia, which continued the designer brand’s offering of luxury jewels

Baselworld makes good on promise to reduce costs for visitors

Twenty hotels in and around Basel in Switzerland have agreed to work in partnership with Baselworld’s hospitality team to keep down prices for exhibitors and visitors during the watch and jewellery show. For the past year, Baselworld’s team has been working with hotels, restaurants and other service providers with the aim of making it cheaper

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