William & Son to open new flagship in June

William and Son Bruton Street Store

Luxury retailer William & Son is set to open its vast new flagship store in London’s Mayfair on June 1.

The 8,600sq ft Bruton Street store occupies the corner No. 34-36 plot, just off of Bond Street, and will offer its customers two retail floors, with another two reserved for management and servicing.

William & Son will this evening close its two existing locations at No.10 and No. 14 Mount Street to facilitate the move. The retailer has been on Mount Street for 15 years but the company was unable to showcase its entire collection due to limited space. The new flagship store will also serve to bring the retail operation and management under one roof.

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Watches will be located on the ground floor at Bruton Street along with the retailer’s collections of shotguns and rifles, clothing, leather goods, silverware, glass and jewellery.

Currently, its jewellery collections consist of own-brand designs, especially cocktail rings and pendants, set with a stunning array of precious gemstones and diamonds. The retailer also stocks an exclusive cocktail ring collection by jewellery designer Sarah Ho.

According to the company’s website: “Two years ago William & Son launched the first collection conceived by our in-house design team, The London Collection. Inspired by the architecture of London, this is a truly contemporary and versatile collection to match the needs of the contemporary women.

“This year our creative team have been at work on a new William & Son collection, Beneath the Rose, set to launch in store in May, promising classicism with a twist.”

William & Son’s watch offer is an exciting collection of sought-after independents including Laurent Ferrier, De Bethune, FP Journe, Ludovic Ballouard and Romain Gauthier as well as luxury brands Hublot, Breguet, H Moser and Cie, Girard-Perregaux and Graham.

The first floor will be dedicated to stationary and pens, games, home and the company’s Just William collection.


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