India poised to launch first jewellery week

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IIJW takes place in Santa Cruz from August 15 to 19.

India will be launching its first jewellery week, IIJW (India International Jewellery Week), on August 15 at the Hotel Grand Hyatt, Santa Cruz.

Already the world diamond leader and the fastest growing manufacturing centre for jewellery, India is seeking to take over the mantle of the world’s ‘jewellery hub’ with the launch of the five day event.

IIJW is being sponsored by The Gem & Jewellery Export Promotion Council, an apex body of the trade in India, which endeavours to promote India as the ‘Innovation and Design Destination’ for jewellery.

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Representatives of the organisation were present at the launch of the London Jewellery Week event earlier this year, as they sought to gain inspiration for the new venture.

The week will showcase collections of 30 designers, including Farah Khan Ali, Varun D. Jani, Bina Goenka and Rhea Nasta. Well-known jewellery brands like Mirari, Gitanjali, Amrapali, Tanishq and Ganjam will also participate in it.

Gem and Jewellery Export Promotion chairman Vasant Mehta told reporters at a press meet: "IIJW is a platform to showcase India’s prowess in jewellery, be it design, innovation, craftsmanship or quality."

He added: "Having attained our leadership in diamond manufacturing and being the fastest growing jewellery manufacturing destination globally, it’s time to showcase India’s expertise in design and make India the most sought after destination for designer jewellery."

A total of 1,600 stalls at IIJW will display the work of 776 exhibitors. In an extension of the event, pavilions will also be set up in Thailand, Belgium, Israel, Italy, Turkey and the UAE.

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