Innovative Kickstarter campaign for jewellery start-up Bailey of Sheffield

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Start-up jewellery brand Bailey of Sheffield launches it’s modular collection of Cable bracelets today on crowdsourcing website Kickstarter.

The modular Cable bracelet collection can be customised with interchangeable beads and colour options for the clasps and cables.

Made in Sheffield and fusing traditional jewellery techniques with precision engineering, wearer’s can personalise their look by choosing from various metal finishes and a host of cutting edge beads and clasps.

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Speaking about the thought-process behind the brand’s upcoming campaign, founder Scott Bailey, says: “My inspiration comes from a search for an enduring and yet enticing piece of jewellery. The Cable bracelet was born from a desire to create a piece that was as highly designed as it was durable. Invented, designed, manufactured and hand assembled here in Sheffield, the pieces are crafted from the highest quality steel with style in mind.”

Launching today on the Kickstarter website, it will campaign for 33 days, fundraising for final prototyping and production.

Kickstarter is a global community platform which helps bring projects to life, and has been chosen by Bailey of Sheffield in anticipation of growing its product to reach world-wide availability.

 

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