Satbir Tamber, the founder of creative and digital marketing agency Bright Sparks United, shares with Professional Jeweller the biggest digital marketing trends of 2016.
If you are looking to grow your business digitally in 2016 there are many facets of digital marketing and website development to consider. From creating content to investing in video, here are our top marketing trends to help you stay ahead of the curve…
Content is king and will always remain so. Therefore you must create engaging and interesting content, to be noticed and remain in the psyche of your target audience. This will also develop your brand presence and build trust with existing and potential customers.
Furthermore, content solely about your business, make not bring the full benefits – instead create content that your target audience will appreciate and will relate to. Lifestyle content is ideal but do not copy from other sources – the more original the better. It is even better if you can link your online and offline activity, so they complement each other to form a universal strategy.
Spread ‘n’ Share
The wonderful content you have been creating, must be developed in the right format, to generate maximum exposure. Ensure it is integrated in your Social Media activity and send it out with links for others to share on. Just posting on a blog doesn’t quite cut it in 2016. Create an Infographic, which visualizes your content, so it is easier to digest and again have sharing options.
Video Killed The Radio Star
Video is making serious headway in Digital Marketing world and should definitely be utilised in your strategy. Google is placing more emphasis on video in search results and it will be a wise move to establish your business in this genre. A Vlog (Video blog) is a great idea and is currently underused by 99% of businesses.
The Mobile platform has finally come of age. Google officially cites that more people browse online through mobile devices than desktops in 10 Key countries. This means your website MUST be optimised for mobile devices. Therefore, test any changes to your site on mobiles to ensure compatibility and functionality.
2016 is the beginning of the Mobile Movement and this will continue in the coming years. Implications for this include developing truly interactive standalone apps and of course having your site fully optimised for mobile.
Linking back to our earlier points, building your website with an emphasis on the visual elements, rather than boring text is appreciated by search engines. Videos, infographics, lifestyle photography should all be part of your plan to build your business successfully. They are more likely to be shared and widen the reach of your marketing efforts.
Always update your social media pages with relevant and fresh information, even if this means commenting on topical issues. It will help you remain relevant and to be honest social media is a no-brainer – every business MUST be active on it to interact and build rapport with customers.