Interest in White Pine grows after spring shows

Retailers & businesses said to be impressed with recycling service.

Diamond recycling company White Pine Diamonds has reported growing levels of interest in its services since showing at recent trade shows and spring buyers meetings.

The Birmingham-based service has been building momentum in the UK over the past 12 months, showcasing its services and The Jewellery Show at Spring Fair and more recently the Company of Master Jewellers (CMJ) buyers’ meeting at the Birmingham Metropole.

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Tim Phillips, White Pine’s director of Europe, said: “We have been extremely gratified by the level of interest we have received, not simply from those CMJ members we met at the meeting but also from those who have contacted us since the event ended."

White Pine and the CMJ announced a partnership earlier this year in which the CMJ acts as a middleman between its members and White Pine, offering to hold members’ stones at its headquarters for monthly valuations before communicating White Pine’s prices back to them.

Phillips gave a short address at last month’s CMJ meeting, outlining what diamond recycling involves and the additional revenue that can be gained by recycling stones.

He said; “Most of those I spoke with were, I think, pleasantly surprised by the sort of prices we were able to offer them. Retailers were also pleased to discover that we buy all kinds of diamonds, however small and whatever the quality."

Willie Hamilton, chief executive of the CMJ, said that members already using the service had been recommending it.



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