INTERVIEW: Annoushka Ducas, MBE

annoushka-hot-100-2011-low-res.jpg

The jeweller tells us how she has found inspiration in a tough year.

As Annoushka Ducas receives her MBE in the New Year’s Honours list, Rachael Taylor looks back at what the past 12 months have held for the jewellery designer and retailer, and asks what inspires her work and just how she’s navigated her fine jewellery collections through a difficult economic climate.

If you want a snapshot of what is in vogue in jewellery, Annoushka Ducas’s Sloane Street boutique is a great place to start. Its jewellery is frequently worn by celebrities and loved by the big glossy magazines for its fresh, accessible designs that are effortlessly easy to wear.

Annoushka has a keen eye for design and is an accomplished jeweller, creating her own collections, mostly in 18ct gold with semi-precious and precious stones. To find inspiration for her constantly evolving collections, Annoushka takes time to tap into new influences.

Story continues below
Advertisement

“I have sought fresh inspiration for my designs this year through travel to South and Central America as well as the Mediterranean,” she says. “I am particularly pleased with the Chilli Collection inspired by the amusing Chichi Casterango Market in Guatemala.”

This year the Annoushka brand has continued to go from strength to strength despite a tough economic climate and rising metals prices. “I am amazed how business has continued to grow despite the economic doom and gloom,” she says. “The price of gold has soared and it is increasingly difficult to design affordable pieces. I have had to rethink the way I design and incorporate other metals and stones.”

Annoushka has also entered into some interesting collaborations this year, and during London Jewellery Week in June she unveiled a project she worked on with ceramicist and sculptor Bouke de Vries called Art at Annoushka. The fruit of the collaboration was intricate sculptures made from broken ceramics and decorated with Annoushka’s jewellery.

She plans to expand Art at Annoushka and make it a regular feature at the store and has since worked with  visual artist Rosie Emerson.

Authors

*

Related posts

Top