Irish brand Seoidin sets sights on UK market

maureen-harrison.jpg

Silver jewellery brand hires sales rep based in England.

Irish silver jewellery brand Seoidin Jewellery is planning to push into the UK and has hired a sales rep to open new doors for the brand in England. 

The brand was founded in 1996 by Maureen Harrison, who also runs a retail store in Ireland, and specialises in silver jewellery with gold vermeil highlights. The gold plating is 10 microns, something that has not changed despite rising metals prices, thick leading Seoidin to offer a lifetime guarantee on all of its jewellery. 

Harrison said: "I haven’t gont down in quality no matter what the cost."

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Harrison designs and creates the jewellery herself and has been slowly building a following through online sales that have picked up customers in countries as far as the US and Australia. It has also signed up three retail outlets in Ireland, two in Ennis and one in Limerick, and is working to expand this after recently exhibiting at trade show Ireland Jewellery Showcase for the first time.

 

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