Israeli Diamond Institute champions responsibility

IDI managing director Eli Avidar said it is "essential now to adopt a policy of responsibility"

IDI to unveil new responsibility strategy at BaselWorld.

The Israeli Diamond Institute (IDI) will unveil a new strategic responsibility campaign, titled Responsibility is Good Business, during BaselWorld.

IDI managing director Eli Avidar said: “Responsibility is Good Business signifies that the Israeli diamond industry will act responsibility as it emerges from the economic crisis. We believe that it is essential now to adopt a policy of responsibility in prices, marketing, manufacturing, customer services and credit strategies.

“Our message is that the Israeli diamond industry is emerging from the crisis relatively unharmed and will now be pursuing a very responsible path to renewed growth.”

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