Italian brand Duepunti enters UK market

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Colourful diamond and silicone jewels hits stores including Argento.

Colourful Italian silicone and diamond jewellery brand Duepunti has launched in the UK with the aim of winning independent and multiple jewellery retail stockists.

The collection has already been a hit in its native country by fusing the precious connotations of diamonds with the everyday wearability of stackable silicone bracelets and rings.

The brand claims to be the first to set a diamond in a silicone ring, creating their first collection in 19 colours and three different sizes. It aims to target jewellery fans "that loves the unconventional and who wish to challenge the traditional world of jewellery".

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Each piece is set with a 0.02ct brilliant diamond in a sterling silver setting, with silicone used is non allergenic and all Duepunti designs are made in Italy.

The collection has already launched in a number of UK retailers, including Ernest Jones and Argento, with retail prices from £60 for a ring.

Laurie Milne, marketing director for Duepunti UK said: "Duepunti has a fun twist on the traditional diamond jewellery so we are looking for quality distribution in UK jewellery multiples, independent jewellers and fashionable department stores with jewellery departments."
 

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