Ivanka Trump Jewellery plans for global expansion

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Ivanka Trump focuses on selling through upscale department stores.

Ivanka Trump Collection, the eponymous fine jewellery brand of the New York entrepreneur has stated its intention to expand outside of the US in the coming months.

The company’s web site says it is planning for global expansion through a carefully selected network of retail partners. It does not give any further details.

Ivanka’s collections, which first launched in 2007, have been created in conjunction with Dynamic Diamond Corporation.

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Retail prices in the US range from $500 to $20,000, with the most recent collections featuring a larger number of pieces at the lower end of the range.

Andrea Hansen, CEO for Ivanka Trump Collection, said last month the company intends to capitalise on the global recognition for Ivanka Trump, and her associated brand values that are described as clear positioning, a unique, creative point of view.

The association with Dynamic Diamond Corporation also gives the business advantageous access to diamonds.

The Middle East and Asia are expected to be prioritised with new flagship boutiques and presences in upscale department and multi-brand stores.

The Ivanka Trump fine jewellery collection is described as simple and classic, yet stunning. It includes diamond and platinum earrings, necklaces, bracelets and rings.

Ranges include bridal, signature and couture collections.

 

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