Jaeger-LeCoultre auction watch for environment

Unique commemorative watch will raise funds to protect diving area.

Luxury watch brand Jaeger-LeCoultre is set to auction off a unique model of watch to raise money for UNESCO, to help protect an area of endangered marine and floral life in Colombia.

Working with the International Herald Tribune and the UNESCO World Heritage Centre, Jaeger-LeCoultre has created a contemporary re-issue of a classic watch, called the Memovox Tribute to Deep Sea “LeCoultre Spécial Amérique 1959”. This commemorative edition will now be auctioned, with all proceeds going forward to benefit the Malpelo marine site, Malpeloisland, Colombia.

Inspired by the famous 1959 Geophysic model, developed by Jaeger-LeCoultre at the request of the first scuba diving enthusiasts in the United States, the newly created Memovox Tribute to Deep Sea “LeCoultreSpécialAmérique 1959” is a contemporary re-edition of this timepiece that represented an essential landmark in watchmaking history.

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The original Geophysic model is said to have been the world’s first diver’s watch to be equipped with an alarm function specially designed to provide divers with an audible indication, warning them to begin a progressive return to the surface.

Water-resistant to 100 meters, the Memovox Tribute to Deep Sea commemorative edition is powered by the Jaeger-LeCoultre Calibre 956, within a steel case topped by Plexiglas watch glass.

The auction will provide watchmaking devotees with the opportunity to acquire this exceptional piece while contributing to the protection of an endangered marine site.

Proceeds from the sale will be entirely donated to the Malpelo Flora and Fauna Sanctuary located 500 kilometres of the Colombian coast, in the Pacific Ocean and the surrounding maritime zone. Considered one of the world’s most extraordinary diving spots, the sanctuary is extremely important in terms of its marine biodiversity and in particular hosts many shark species, including some extremely rare ones.

Illegal fishing has threatened the site, and Colombian navy crews supported by national parks, co-operate in ensuring appropriate surveillance of the zone. In order to facilitate landing operations on the island and to enable them to conduct patrols near the coastline, they are in urgent need of an inflatable boat that would enhance their efficiency and greatly improve the smooth operation of their missions.

The auction will be held in the near future, with bidding open until April 21st.

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