Jayce Wong makes bespoke push with jewellery party

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Designer reaching out to customers through one-on-one design evening.

Jayce Wong is set to drive forward her bespoke jewellery service through a targeted design evening due to be held later this month.

The jeweller, who was named a Professional Jeweller Hot 100 NexGem in 2011, has been making a move into fine jewellery over the past 12 months. This latest venture is aimed at winning new clients by offering them the chance to meet one-on-one with Wong at an evening event dedicated to bespoke design.

Guests will be encouraged to bring their jewellery to have a consultation with Wong, or can otherwise choose from a selection of gemstones that have been sourced by Wong during her travels.

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She said; “I believe that bespoke is the new black, and luxury lies in the details. I love making one-off collectible for a special client or indeed for their loved one, as there’s so much personalities and communication involved, it’s magical when you finally get to see the finished piece.”

The event will take place at Salt & Chocolate in Chelsea later this month, with guests offered 30% off of Jayce Wong’s mainline designer collection during the evening.
 

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