Las Vegas trade event was downscaled to four days in 2009.
JCK Las Vegas has announced plans to return the trade show to its traditional five-day format in 2015, six years after the show was downscaled to four days.
According to show organiser Reed Expo, the 2015 show will open on Thursday, May 28 and run through to Monday, June 1, at the Mandalay Bay Resort and Convention Center.
JCK Portfolio group vice president, Yancy Weinrich, says the change has been made following the results of a poll of the show’s retail buyers who requested “an extra day to shop”.
The opening day of the 2015 show will only be open to specific qualified Luxury and invited JCK buyers, who will be recommended by exhibitors. Following that, it will be open to the buyers from the JCK show at large.
Weinrich admits the show is working on adding events to the extra day to attract buyers. The Diamond Empowerment Fund’s ‘Diamond in the Sky,’ which this year will feature Chaka Khan, is scheduled for that night, and the show is considering adding additional events.
JCK’s sister show Luxury will remain unchanged at seven days.
The 2014 show, which will follow the four-day format prescribed in 2009, is due to kick off on May 30 and will continue until June 2. More information on the show can be found here.