JCM London opens Knightsbridge flagship boutique

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Beauchamp Place boutique marks year of success for Turkish brand.

Fashion jewellery brand JCM London celebrated the opening of its London flagship store on November 4, presenting its extensive semi-precious stone collections to invited guests.

Situated on the exclusive Beauchamp Place, Knightsbridge, the small boutique features cream walls and simple glass cabinets to showcase JCM London’s colourful collections.

JCM London managing director Mehmet Topbas commented: "We were delighted to host an intimate evening with guests to mark the official launch of our flagship store in London’s premium jewellery street at 45 Beauchamp Place.

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“This marks the end to an exciting year for JCM London, which has seen an expansion both in the UK and abroad. We are now stocked in 14 countries as well as key department stores in the UK. The first store is always the sweetest and we were delighted to share it with so many loyal clients and press. We are greatly looking forward to the year ahead."

JCM London’s collections are created by experienced jewellers in both Hatton Garden and Istanbul, evoking the cultural heritage of the Byzantine and Ottoman Empires. Pieces are inspired by treasure and architecture, using semi-precious gemstones in bronze with gold plating.

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