Jeremy France doubles turnover in new store

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Positive first quarter trading figures for family-run jewellers.

Jeremy France, the independent family jewellers of Winchester, is celebrating successful first quarter trading figures in its new store location.

Having moved to a three-floor grade II listed building in the middle of Winchester high street on December 19 2013, the company is celebrating its most successful December trading figures ever, followed by a double turnover for January and February 2014.

Figures to date for March indicate the trend is continuing and that owner Jeremy France’s £1m investment is paying off.

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The development was delivered by Hampshire businessman, John Dyer, of Sirius Concepts Media, who worked closely with the France family to define the personality of the business, the demographic of their customers, and what sort of environment would best appeal to their potential new client base, as well as welcome their loyal existing customers.

Jeremy France admitted: “My team and I felt very strongly that we wanted the design of the store to reflect our personality, which is a second generation family business that is proud of its roots in the beautiful city of Winchester."

He added: “It’s also testament to the luxurious environment that John and his team created that our sales figures have shown such growth in such a short time – they’ve delivered a retail experience that has given us the platform to sell not only a higher volume of merchandise, but also a backdrop to sell higher value pieces, which we are doing more and more since December.”

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