Brighton jeweller to open up to 10 shops and expand wholesale arm.
Brighton-based jewellery retailer Jeremy Hoye is embarking on an aggressive expansion plan after securing a new investor in the business.
The brand’s founder Jeremy Hoye told Professional Jeweller that he is planning to invest in the expansion of its wholesale division as well as laying out plans to open up to 10 new Jeremy Hoye stores in the UK.
The retail expansion has already started with the company securing a store in Tunbridge Wells that is due to open before Christmas. Some staff will be moving from Jeremy Hoye’s main premesis in Brighton to launch the Tunbridge Wells shop.
The shop, which will only sell Jeremy Hoye jewellery, will be fitted out to mimic the brand’s Brighton store, which has recently been revamped using a palate of black and gold.
Hoye said that he plans to roll out between six and 10 stores in rapid success, focusing on the south of England, including London.
There are also plans to expand the wholesale side of the business through acquiring new retail stockists. Jeremy Hoye has hired a full-time member of staff to head up this division who has been charged with travelling around the UK to find new stockists for the brand.
The investor in the business has come from outwith the jewellery industry and has been working with Jeremy Hoye for the past six months.
Hoye said: “I’ve realised, as with most people trying to expand, that you can’t do it on your own. Our investor has been on board six months now and we are finding our feet with each other. I find it a lot easier.”
Despite the aggressive expansion plans, Hoye said that the brand’s silver and fine collections will continue to be made at its workshop in Brighton.