Jessica Alba signed as new Piaget ambassador

Jessica Alba will front Piaget's Possession collection of diamond jewellery.

Actress takes part in Piaget photoshoot with Patrick Demarchelier.

American actress Jessica Alba has been named as the new face of Piaget, in a collaboration which will see her front the company’s Possession jewellery collection.

The actress, who is pregnant with her second child, will be brand ambassador for the Possession jewellery line, and has taken part in a photoshoot for the campaign, shot by Patrick Demarchelier. The company has detailed the launch, images and a behind-the-scenes video on the Piaget Facebook page.

Alba features in six shots wearing a diamond-studded cuff, earrings and rings. She also shows off the variety of the collection, with images of her wearing various outfits including a casual jeans and blazer ensemble and a more sophisticated look in a black dress. Each look was styled by Brad Gorenski, who said of Alba: "She’s modern and young and cool and beautiful. I think Jessica’s the perfect face of Piaget."

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