Online jewellery retailer The Diamond Store has reported a 420% increase in sales of Meghan Markle-inspired three stone engagement rings for Valentine’s Day.
Looking ahead, The Diamond Store’s chief executive officer, Gary Ingram, believes the trilogy style engagement ring could overtake solitaires and halo rings by the end of the year.
“Within 24 hours of Harry and Meghan’s announcement we started experiencing an avalanche of searches for trilogy rings,” shares Ingram. “Thanks to the fact that we handcraft our own jewellery and the way we manage our stock, we’ve been able to satisfy our customers’ demand for these styles, both for Christmas and now of course for Valentine’s Day.”
‘What’s fascinating as well is that white gold has been by far the most popular setting for engagement rings for decades. Yet since people saw Meghan’s ring set in her favourite metal, yellow gold, our demand for this traditional gold tone is four times more than during the same period last year.’
Furthermore, the e-tailer’s cushion cut ring sales have risen by 700% since the royal proposal.