Find out how much discount your rivals are offering this year.
January is not yet here but already the post-festive sales have well and truly launched in the world of jewellery and watch retail.
The magic number seems to be 50, with most jewellers running sales offering items at up to half their original prices.
Sales are reaching right across silver and fine jewellery categories, and cover fashion watches right up to gold diamond-set timepieces.
Read on for a round-up of some of this year’s pre-January jewellery and watch sales.
Steffans is offering 50% off brands including Monica Vinader, Shaun Leane, Swarovski and ToyWatch
Argent of London is offering up to 35% off a range of watches and jewellery with a special offer on Tuscany leather wrap-around bracelets.
Rox is offering up to 50% off on a wide range of watch and jewellery brands including G-Shock, TW Steel, Stephen Webster and Theo Fennell, as well as its own silver and diamond jewellery ranges.
EC One is giving its shoppers up to 50% off on jewellery by Nicholas King, Oria, Dark Horse Ornament and Melissa McArthur.
Mappin & Webb is running a store-only “end of season sale” at its network of shops.
Goldsmiths is offering discounts of up to 50% off watches, jewellery and gift sets with a special sale on Lovelinks by Aagaard that offers shoppers 65% off original prices of older ranges.
Astley Clarke is offering up to 50% off sales items from its in-house ranges as well as brands including Manhatten pearls, Alex Monroe, Vinnie Day and Pippa Small.
EG Studio is offering up to 30% off selected items with work by designers included in the sale.
Azendi is offering 50% off its letter pendants, Blissed charms and flower necklaces and 20% off fruit-inspired jewellery as part of a wider sale.
Charles Fish is offering up to 50% off on jewellery by brands including Assya, Avasarah, Bjorg and Chan Luu.
John Greed is offering up to 50% off watches and jewellery from brands including Ingersoll, Festina, Kit Heath and Unique, as well as its own in-house designs.
Pebbles is offering more than half-price discounts on watches and jewellery from unbranded ranges and brands including Danish Design, Fred Bennett, Manu and Gracie J Orbit.
Argento is offering up to 70% discounts on its own ranges of jewellery.
H Samuel is running a half-price sale on watches and jewellery, including a large offering of diamond jewellery with savings of up to £750 to be made.
Ernest Jones is also running a half-price sale on watches from the likes of Accurist right up to Baume & Mercier and jewellery, including its popular Amanda Wakeley ranges.
Beaverbrooks is running an extensive sale with 635 discounted lines ranging from a charm by Amore & Baci that has been reduced from £27 to £10, up to an 18ct gold diamond-set Ebel Beluga Mini watch that has been slashed from £12,250 to £7,500.
Links of London is running a sale across its jewellery, watches and accessorise with discounts ranging from 30% off to 50% off.