Jewellers slash prices in Christmas Day sales

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Steffans, Astley Clarke and John Greed offering up to 50% off jewels.

A host of British jewellery retailers launched sales on Christmas Day, with reductions of up to 50% on items including Pandora rings, Links of London charms and Monica Vinader bracelets.

Among the retailers and brands announcing seasonal sales were Steffans, Astley Clarke, Tatty Devine, John Greed, Kabiri and Mawi.

Savings included up to 50% off of Pandora at John Greed, reductions on Alex Monroe and fine gemstone jewellery at Astley Clarke and savings on Maria Francesca Pepe, Dogeared and DanniJo at Kabiri.

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The John Lewis sale featured pieces by Dinny Hall, Alexis Dove, Lola Rose and Pomegranate, with 50% off some lines, while Debenhams had reductions on Pilgrim, Guess and Hot Diamonds.

The majority of the jewellers’ online sales launched on Christmas Day, ahead of the typical Boxing Day high street sales. According to analyst Experian, UK consumers spent 45 million hours on retail websites on Christmas Day.

Experian said online sales were becoming more important each year, reporting actual footfall – people visiting high street shops – was down 7.6% in the week leading up to Christmas, in part due to the increasing popularity of online shopping.

Sales have also started earlier this year, with heavier discounting contributing to the drop in high street footfall, along with the recent inclement weather that has disrupted travel.

According to the Telegraph, analysts predict that £2.97 billion is likely to be spent in stores and online today, Friday December 27. The combined total would be Britain’s all-time record daily retail spending, beating the previous figure of £2.8 billion, which spending data from the British Retail Consortium and the Centre for Retail Research (CRR) show was reached on December 21 and December 27 last year.

In the run up to Christmas, Annoushka reported a like-for-like sales increase of 21.2% in the first three weeks of December, driven by an 84% increase in sales of the brand’s Favourites pearl earrings, as worn by the Duchess of Cambridge.

Retailer Andrew Berry reported a 20% uplift in festive takings following a £25 gift voucher campaign.
 

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