Jewellery and watches perform well in monthly online sales analysis

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Jewellery and watches continued to perform well online in May, according to the latest research from The British Retail Consortium-KPMG Online Retail Sales Monitor.

Jewellery is included within the ‘other non-food’ items, but was singled out by the publisher of the research as particularly strong.

“Within other non-food, sales of TVs were impacted by the comparison with last year, which had been inflated by the run-up to the World Cup. Less expected was the continuing struggle of tablets to match last year’s performance. In addition, the unsettled weather meant an average performance for garden furniture. However, segments like jewellery and watches and small kitchen equipment continued to grow strongly,” the report states.

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Online sales of Non-Food products in the UK grew 9.9% in May versus a year earlier.

Helen Dickinson, director general, British Retail Consortium, said: “Positive consumer confidence was illustrated in May by good growth in big ticket items such as furniture and domestic appliances, particularly online. At 9.9% May’s online growth is below the twelve-month average rate of 11.9%. However, it must be kept in mind that May 2014 had one of the strongest online growths of 2014 thanks to record fashion sales, so it is a tough comparison.

“Over the last 12 months online has contributed more to non-food sales growth than bricks and mortar stores, rewarding the substantial investment retailers have piled into new channels in recent years.”

David McCorquodale, head of retail, KPMG, added: “Against particularly strong comparables last year, May’s online growth rate has tapered off slightly compared to April. However, the popularity of online shopping continues to grow with the three-month average growth rate up to 12.5% and online penetration up across all sectors. As investment being made by many retailers in omnichannel systems remains unabated, this reflects the continued importance of this channel for consumer and retailer alike.”


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