Jewellery Box Black Friday sales up 31% on last year

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Online jewellery retailer Jewellery Box has reported a bumper Black Friday with revenue up 30.9% compared to the same promotional trading period last year.

The company which specialises in low cost fine jewellery and own-brand jewellery revealed it processed a sale every 11 seconds during peak times as buyers sought to take advantage of the discounts and prices on offer.

Director, Alex McMillan, comments: “Until this weekend November sales have been quieter than expected, and then boom, they all come rushing at once.  It’s as though Black Friday has distorted the typical sales calendar at Christmas with more and more customers holding out until the end of November to grab a bargain.”

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Black Friday started as a US phenomenon where white-goods retailers would provide heavy discounts the day after Thanksgiving to boost figures during the fiercely competitive Christmas selling season. Since then it has been adopted by many UK retailers.

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