Jewellery brand ChloBo expands into boutique.Goldsmiths

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Jewellery brand Chlobo was last week made available in ten boutique.Goldsmiths stores with its Iconics collection.

Boutique.Goldsmiths, featured earlier this month in a Q&A with Professional Jeweller, is an arm of Goldsmiths focused on a younger, fashion-conscious consumer. The move signals further gains for the brand, which grew in 2015 with the addition of an increased national sales team and a new director.

Founder and creative director, Chloe Moss, says: “It’s exciting to see an established premium retail jewellery brand offering a dynamic and fashion-oriented proposition to customers, and we’re all looking forward to partnering with Goldsmiths in this way.”

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The core Iconics collection will include ChloBo’s signature pendants, stacking bracelets and rings, and will sit alongside brands such as Michel Kors, Emporio Armani, Olivia Burton and MARC by Marc Jacobs.

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