Jewellery brand’s expandable rings are proving popular with brides

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Picchiotti has said it has garnered a fan base of second and third-time brides who are embracing its Xpandable Collection when choosing their wedding bands.

The brand launched its Xpandable Collection of eternity rings, fashion rings, and bracelets which all feature its expandable technology six months ago.

“These are women who tend to pick out their own rings; they want a beautiful diamond band and a comfortable fit,” said Giuseppe Picchiotti, founder and president of the family-owned company based in Valenza, Italy.

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“Women who are remarrying, celebrating a special anniversary or renewing their vows love our Xpandable diamond and gemstone rings,” added Picchiotti. “Not only for their exquisite designs, but because they expand to fit any finger and they will never need resizing.”

Rings in the Xpandable collection use technology to overcome consumer challenges concerning comfort and fit. A hidden mechanism allows each ring to expand over the knuckle and ‘snap back’ into place with ease.

Xpandable bracelets work the same way, designed to ensure a comfortable fit and eliminating the often difficult obstacle of a clasp.

“After years of observing many of our best customers struggle to fit diamond rings over their knuckles, we developed an elegant solution that is totally invisible to the eye,” said Picchiotti.

The Picchiotti team invented the expandable fine jewellery concept after nearly a decade of research and development. Picchiotti’s hopes it technology and design will result in a revolution in the jewellery industry.

“Having launched the category of expandable fine jewellery, we continue to innovate across different price points,” said Mr. Picchiotti. “New Xpandable designs in both our fashion and classic lines are in development,” he concluded.

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