On creating collections that celebrate powerful women through history.
As part of our Jewellery Girls Rule issue for July, Professional Jeweller heard from 21 females leading their sector of the UK jewellery industry about the challenges of today’s business, making their mark and their inspirations. British talent Katie Rowland speaks about launching during the recession and celebrating women through her jewellery collections.
Professional Jeweller: How long have you been working in the industry and what do you consider to be your greatest achievement to date?
Katie Rowland: Although I personally have been in the industry for some time, the Katie Rowland brand hasn’t actually been around that long. In this respect, I would say the greatest achievement to date is being recognised and stocked by some the highest calibre stores in the UK and abroad. We set out to work with some great names in luxury fashion retail as a luxury brand and we have the pleasure of being able say that we have done this successfully with our mainline collection.
PJ: What kind of challenges have you faced launching your own luxury brand?
KR: We launched in the middle of a recession without any external investment as a one woman band. We have grown year-on-year and now employ a small team of truly wonderful people. As a woman in a predominately male industry I set out with aim of championing the female with the brand and collection, as well as in the work place – it has become part of our ethos. Being a woman in this industry is challenging in itself and I love hearing success stories from other women in jewellery.
PJ: You recently launched a silver collection Woman – tell us about this
KR: Woman, quite simply put, is all about the female. I take great inspiration from powerful females and from the continued success of our mainline collection which is based upon the stories of mythical femme fatales and goddesses, Woman was born. Woman is all about females who portray great strength in today’s modern society, from infamous artists to world-class athletes and accomplished celebrities, such as Victoria Beckham who recently scooped Woman of the Decade at the Glamour Awards. She dresses impeccably, in a simple yet chic and understated manner. With this in mind, I decided to create a collection that has more of a relaxed approach to our signature style of ‘elegance with edge’, to give a luxuriously laid-back feel. Sterling silver in chic modern lines are set with our trademark inverted gemstones to give a gentle pop of colour across a collection which is designed to be the epitome of easy luxury for today’s woman.
PJ: Who do you consider inspiring female figures in the UK jewellery or luxury goods industries?
KR: Natalie Massenet is an inspiration to women in the luxury industries with the incredible success of Net. She is now chairwoman of the British Fashion Council.
To read the Jewellery Girls Rule issue in full online, click here.