On encouraging women to wear gemstone jewellery every day.
As part of our Jewellery Girls Rule issue for July, Professional Jeweller heard from 21 females leading their sector of the UK jewellery industry about the challenges of today’s business, making their mark and their inspirations. British jeweller Kiki McDonough has more than 25 years’ experience creating fine jewellery for women, changing perceptions of everyday jewellery and the wearing of gemstones.
Professional Jeweller: You founded one of the most celebrated contemporary British jewellery brands; what has been your biggest success to date with Kiki Jewellery?
Kiki McDonough: Persuading women to wear fine jewellery to work, for play and every day. I wanted to take the fright and seriousness out of fine jewellery, and feel that after 25 years in the industry I have achieved that, and continue to design beautiful pieces that can be enjoyed and worn anywhere.
PJ: Did you face any challenges launching your own luxury brand?
KM: The biggest challenge was changing women’s perceptions to buying fine jewellery for themselves. This meant changing perceptions about wearing coloured gemstones. I had to convince a whole generation that coloured stones are easy and fun to wear every day. As the director of my own company I am faced with the daily challenge of running and expanding the business and constantly staying ahead of the game.
PJ: Where do you see the jewellery industry heading in the next few years?
KM: I believe we will see less mass-market jewellery, and more individual and creative pieces. Jewellery has become an essential part of a woman’s wardrobe and her everyday life.
PJ: Who do you consider inspiring female figures in the UK jewellery or luxury goods industries, and why?
KM: I am inspired by my fantastic clients and their great enthusiasm for all my collections. From the luxury goods industry I think Miuccia Prada is always one step ahead of the game and her clothes are fabulous.
To read the Jewellery Girls Rule issue in full online, click here.