Jewellery retailers offered free diamond training sessions

LONDON - DECEMBER 07:  Brilliant cut diamonds with weights from .51 to 1.01 carat on December 7, 2006 in London, England.  The  UN General Assembly passed a resolution on December 4, 2006 backing the Kimberley Process, a global initiative aimed at preventing "conflict diamonds" from funding warfare and civil unrest.  The issue will be highlighted by the forthcoming release of the new Leonardo Di Caprio film "Blood Diamonds"  (Photo by Bruno Vincent/Getty Images)

Chalfen of London is offering retailers from around the country a unique chance to send sales staff on a one-day training course to boost their diamond knowledge.

The company, which changed hands last year and subsequently rebranded from H. Chalfen, has put together the programme after opening a new training facility in Hatton Garden.

It is promising to provide staff with the info they need to maximise sales and protect margins.

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Co-owner Howard Levine said Chalfen is even happy to accept staff from jewellers that aren’t currently active customers of the brand, while it is offering £50 credit against each employee that participates to offset the expense of sending staff to London.

“Chalfen has many years expertise in diamond selection and we believe that increased diamond sales can be achieved through improved knowledge and staff training,” he explained. “However, training in the shop can be difficult as there are so many distractions. To support this believe, we have created a dedicated training facility within our office with the sole intention of empowering [retailers’] staff.”

The course will cover everything from knowing what to look for when louping a diamond to understanding what makes a diamond sparkle over and above the grade on the certificate.

So far the company has set out three dates when the course will run: March 3, April 7 and May 5. The session starts at 10.30 and finishes 4pm with a free lunch for attendees.

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