Jewellery retailers ramp up Black Friday offers

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Shops seeking big sales with discounts, offers and free jewellery.

Jewellery retailers across the UK operating bricks-and-mortar stores or online will launch Black Friday promotions tomorrow, as they look to win consumer spend on what is traditionally the last pay day before Christmas.

Research by Professional Jeweller shows that a large number of jewellery designers and retailers will take part in Black Friday – a phenomenon driven by Thanksgiving in the US and pay day here in the UK – offering a range of discounts, give-aways and free shipping to customers.

A spot poll of jewellery retailers shows that the likes of Amazon, Argos, Boticca, 77 Diamonds and Flawless Jewellery will be running discounts, while Mococo and Holts London will be giving away jewellery.

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Kiyan Foroughi, founder and chief executive of Boticca told Professional Jeweller that the online marketplace will be hosting a 20% Black Friday sale across its website, with a ‘Cyber Week’ launching next Monday, offering 20% off and free shipping on products across its site.

Goldsmiths is offering 25% off selected watches and jewellery from tomorrow through to Monday, with discounts also running on its website.

Mococo is giving away a choice of a free pair of freshwater pearl or cubic zirconia silver earrings with each purchase over £50, while Holts London is offering online customers a free pair of pearl earrings worth £90 when they make a purchase worth £500 or more online.

Amazon UK is offering up to 60% off of diamond jewellery, 45% off of Fiorelli jewellery, 50% off of Clogau and up to 35% off of Unique Mens.

77 Diamonds will welcome clients to its showroom in Mayfair, hosting a one-off all day sample sale. The 77 Daimonds event will offer up to 70% off diamond jewellery, including pieces from its past and current collections.

Monica Vinader is hosting a private sale online, promoting it through Instagram. The landing page for the sale asks customers to enter their email address and name to gain online access to the 50% discounts. 

Market Cross Jewellers, which operates a number of stores in the North, will host a Black Friday 20% discount day on full-priced items at its MetroCentre store in Gateshead, as part of a wider centre-driven Black Friday initiative, however it will be "business as usual" at its other stores.

Flawless Jewellery will also take to the web to offer discounts through its online store on Not on the High Street. It will sell off a number of end-of-line designs at a discount, promoting the sale through its own website.

As announced yesterday, Italian brand Fope will open its first UK jewellery boutique tomorrow, using Black Friday to promote its collections and presence at the Goldsmiths store in Brent Cross. 

Jewellery brand Daisy is running 25% off all products over the weekend. Kat&Bee jewellery has promised "four days of huge discounts", promoting the sale through its Instagram account.

W.E Clark & Sons is set to host a special customer event to mark Black Friday its Eastbourne store, with different offers and incentives to drives sales.

According to figures released by the Confederation of British Industry (CBI) this week, both high street and internet retailers are recording promising sales growth ahead of Christmas.

It notes that more businesses are adopting US-style Black Friday offers, with retailers anticipating a festive boost.

CBI reports that reail sales remained resilient in the year to November, with the pace of growth expected to accelerate once again in the crucial Christmas run up, according to the CBI’s latest quarterly Distributive Trades Survey.

CBI Distributive Trades Survey chairman Barry Williams said: "It’s no secret that it has been a demanding year for the retail industry but shopkeepers haven’t been pulling their punches when it comes to getting shoppers through their doors – borne out with the lowest essential item inflation in five years and growing online sales.

"We’re seeing encouraging signs that pressure on family budgets is letting up, and although there is some way to go with the broader economy, there can be some optimism for retailers and customers alike as we enter the crucial run up to Christmas. With prices under pressure and more firms adopting US-style Black Friday offers, retailers are expecting a festive boost next month and are certainly doing their best to put smiles on customers’ faces and make it easy on their pockets.”

CBI adds that retailers expect sales volumes to grow at an even stronger pace next month (+38%), with 50% expecting them to rise and 12% to fall.
 

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