Jewellery trend forecast shows engagement rings and Pandora are top of Christmas wish lists

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Nearly 6 million online searches for engagement rings are expected to take place over the next two weeks whilst Pandora will be the most searched for jewellery brand.

That’s according to a jewellery company that has used Google data tools to forecast this Christmas’ consumer jewellery trends by looking at the predicted number of online searches.

US-based Karus Chains predicted that in the two week period following Cyber Monday global online searches for jewellery will increase by 53%. Among rings, earrings, necklaces and bracelets, earrings are expected to see the largest search increase (73%).

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It predicted that Pandora will be the most searched for brand and that searches for men’s jewellery will increase by 42%, with gold chains rising by 44%.

The infographics below, courtesy of Karus, show the firm’s search forecasts.

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Karus predicted that searches for Pandora and Swarovski earrings will increase by 96% and 100% respectively. Gold earrings are expected to be the most popular category with a predicted 1.4 million searches over the two week period. The combined predicted increase in searches for all earrings is 73%, the largest increase among the four categories that were measured.

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Tiffany necklaces are predicted to be the most searched for branded necklaces with an expected 130,000 searches. Tiffany necklaces are also expected to see the highest increase with a predicted increase of 183%.

Searches for Pandora necklaces and Swarovski necklaces are predicted to increase by 100%. Gold necklaces are expected to be the most popular category with a predicted 1.4 million searches. Diamond necklaces are predicted to see the biggest increase in searches with a 100% increase over the period.

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The Pandora Princess Ring is predicted to be the most searched for ring with 130,000 searches, a 100% increase when compared to the preceding two weeks. Pandora rings are predicted to be the most searched for branded rings with an expected 1 million searches. Pandora rings are also expected to see the largest increase in searches with an expected increase of 92%. Engagement rings are expected to be the most popular category with a predicted 5.9 million searches.

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For men’s jewellery the company looked at the most popular searches in four categories- rings, chains/necklaces, bracelets and cufflinks. The expected rise in searches across all four categories is expected to be consistent at between 41%-44%. Wedding rings are expected to be the most popular type of ring for men with 520,000 searches. Gold chains for men are expected to top the chain/necklace category with 260,000 searches, while gold bracelets and silver cufflinks take the final two positions, according to Karus.

Research method

23,000 keywords associated with jewellery accessories and jewellery brands within four categories (rings, necklaces, bracelets and earrings) were processed by the forecast tool and the final results are based on over 48m global searches. The numbers are based on the two week period from Cyber Monday to 12 December.

Google forecasting predicts the number of searches for keywords based on its knowledge of people’s search habits over the last 18 years.

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