Birmingham-based trade show Jewellery & Watch has partnered with the Department of International Trade (DIT) to support British jewellery brands looking to export overseas.
The partnership sees a series of pre-show and on-site features introduced to connect international visitors and buyers with brands, designers and suppliers from across the UK.
The collaboration will extend across both Jewellery & Watch and Spring Fair, providing initiatives for exhibitors across home, gift, accessories and jewellery sectors, while adding to the cross-sector buying experience for visitors to the show.
The February event will also see the launch of the Great British Trail, comprising over 1,920 British brands across Jewellery & Watch and Spring Fair, many of which will be fully supported by DIT.
In addition, more than 70 international buyers from priority markets – including China, Germany, Italy, Spain and the USA – will receive complimentary concierge tours of relevant British businesses, with over 1,000 sales meetings to be set up in advance of the show.
Elsewhere, export advisers from DIT will host a series of one-to-one meetings, seminars and master classes from their stand and the dedicated Export Theatre, featuring insightful case studies, practical advice and panel sessions across the five days.
Prior to the event, the DIT will also provide in-depth, relevant content and reports for the Jewellery & Watch website to further engage with the show’s audience.
Portfolio director for Jewellery & Watch, Julie Driscoll, comments: “Our strengthened partnership with DIT will not only enable visitors and exhibitors to learn about export opportunities across the globe, but also enhance the desire to buy British product. We are proud to have over 220 British exhibitors at Jewellery & Watch this February, and look forward to working with the DIT to build relations between these brands and international buyers.”