JewelStreet relaunches with a global luxury jewellery focus


Online jewellery retailer,, has relaunched with a focus on global luxury jewellery brands.

The revamped site offers customers an exclusive opportunity to experience a carefully handpicked edit of some of the finest gemstones from the four corners of the world, with over 45 new jewellery designers have launching boutiques on the site.

The online platform connects customers to over 250 of the most covetable jewellery designers and independent boutiques around the world and allows clients to discover new independent designers, from emerging ateliers and heritage jewellery brands.

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Showcasing a bespoke edit of both heritage and emerging luxury jewellery designers, each offering unique pieces using a range of precious metals and stones, JewelStreet offers a personally assigned ‘Concierge’ service to all shoppers.

Whether a piece is from a studio in Rio de Janeiro, a workshop in Paris or a boutique in New York, the JewelStreet Concierge tracks all orders ensuring the seamless delivery across the world.

The unique online platform was created by fine jewellery experts, chief executive officer Rob Passmore and co-founder Mike Taylor, who have over 35 years’ experience in the jewellery industry, with a vision to transform the global shopping experience for luxury jewels and craftsmanship.

Passmore says: “We believe that every industry is being redefined by the internet. The world of luxury, and jewellery in particular, is yet to go through the transformation and JewelStreet will offer that opportunity.

“Previously, if you wanted to buy from our designers, you had to live in that city whereas our designers now have exposure to an audience who are buying around the clock, while our customers have access to a global variety of fine jewellery pieces at all times.”

Designer boutiques on JewelStreet include opulent opals, pearls and precious metals from Jorge Adeler, delicate drop earrings and pendants from Moritz Glik, elegant 18ct gold and platinum designs set with precious gemstones by Penny Preville and many more fine jewellery designers from the UK, USA and Brazil.

Each boutique is hand curated by the JewelStreet team, led by Mike Taylor, the chief goldsmith and co-founder of JewelStreet, to ensure the level of design is in line with the JewelStreet aesthetic and luxury brand values are maintained to the highest standard.

The JewelStreet promise is that there is no question on the authenticity of the items sold on the site. This is confirmed by JewelStreet being the first online marketplace to be awarded the ‘Assay Assured’ Trustmark by a third partner auditor.


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