Jo For Girls assembles UK sales team

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Scottish jewellery brand promises greater support for retailers.

Scottish jewellery company Jo For Girls is embarking on a major growth drive after setting up its first national sales team to address the UK market.

The company has appointed four experienced sales agents — Terri Lynch, Kevan Peatie, Kath Lockett and Ann Regan — to support customers in a way that it claims was never possible before.

Linda Lambert, who runs the girl’s jewellery brand and its sister business Perthshire Jewellery with her husband Keith Lambert, said the operation has expanded sufficiently to warrant national coverage.

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Lambert said that the role of the new team will be to identify suitable outlets, promote the product range, oversee product selection and assist with retail displays. “Their role will also be to develop business with current stockists and identify new areas of opportunity. We will also get feedback as to how we can improve and develop the range,” she explained.

Jo For Girls has traditionally sold its range of pendants, earrings and necklaces to mid to high-end gift shops and jewellers, but it is increasingly winning business with more jewellers and online retailers. It also exports to Ireland, Spain, the Middle East, South Africa and Nigeria.

Lambert believes the market is buoyant enough for the company to set its sights on high double-digit growth this year.

“After an unbelievably successful Spring Fair, we have set growth targets of over 50 percent,” she said. “This growth is building on a highly successful 2010. The agents will enable us to have more regular contact with customers in areas that have not been properly covered in the past, offering a more personal service and enabling them to see new products that haven’t made it into the catalogue.”

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