Award shocks designer who is unaware she has entered the competition.
Joanna Dahdah won the new designer award at her first major exhibition for London Jewellery Week. The award was won for her debut collection, titled ‘Muse.’
Dahdah, who exhibited at Treasure last week where she was presented with the award, claimed she was overwhelmed by the accolade.
“I am overwhelmed. I am so happy,” she said.
The designer was particularly surprised to receive the trophy, since she was unaware she had entered the competition.
“I really was not expecting it,” Dahdah said. “I actually knew they were giving out awards, but I didn’t think I had entered the competition.”
This is only the beginning for the designer, who at only 23 is now seeking stockists and to start her own shop.
“I am so happy and so excited,” Dahdah said. “This is my first competition. I’m looking for stockists in London, to hopefully have my own shop and working on my new line.”