John Lewis reports stellar jewellery sales

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Jewellery sales soar in record-breaking £121m sales week.

John Lewis has said that jewellery achieved “stellar sales” in a record-breaking week for the department store last week.

Gift shoppers were out in force at John Lewis stores around the country, resulting in the retailer’s most successful trading week with sales of £121 million. The bonanza week beat the group’s previous weekly sales record of £112 million, 8 percent lower than last week’s sales figures.

Watch brand Mondaine entered John Lewis five months ago and Mondaine UK brand director Derek Salter said that sales have been “substantially better than expected”. Mondaine, which is sold at 27 John Lewis branches and on its website, is now in the top 10 watch brands sold at the department store.

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John Lewis’s sales figures from last week are up 10 percent on the same week in 2009 and up 16.7 percent on the previous week. The department store said that it believes the week-on-week spike was caused by an influx of shoppers who had been kept from the high street the week before due to adverse weather conditions.

Online sales at John Lewis also soared in the week, up 45 percent year on year.

John Lewis director of selling operations David Barford said: “We are thrilled to have exceeded our record week from last year, and by such a margin. The thaw in the weather has no doubt helped, and shoppers have been out in force throughout the week. Even in areas where snow has persisted we have seen the determination of our customers to deliver a perfect Christmas for their friends and family, whether that is selecting presents or decorating the home. The atmosphere in our branches is very festive as Partners pull out all the stops to deliver the levels of service our customers rightly expect from us.”

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