Jos Von Arx 2013 success drives women’s launch

Silver-strands.jpg

Brand’s debut silver and Swarovski line to launch at NEC on Sunday.

Jos Von Arx is set to unveil its debut women’s jewellery collection at Jewellery & Watch Birmingham this weekend, following strong UK growth for the men’s accessories brand in 2013.

The company will launch Arx Jewels on Sundat, with a collection featuring bracelets, pendants and earrings split into two ranges – Silver Strands and Elegant Elements. The first features more than 25 silver charms that can strung on wraparound leather bracelets, with matching earrings and pendants, while the Elegant Elements collection incorporates Swarovski Elements and silver, with pastel hued nappa leather and rose gold plating.

The move into the women’s jewellery market follows a positive nine months of trading in 2013, with Jos Von Arx opening 110 doors in the UK.

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Jos Von Arx UK sales director Richard Bulgin said: “The fantastic launch and continued success of the Arx men’s brand as well as several requests from our existing customer has spurred us on to launch our first ladies’ collection into the UK market."

Burgin described the past 12 months as "fantastic for the company in a tough trading environment". Its sales are said to have grown 95% compared to the year 2012 to 2013.

"A major factor in this has been our constant evolution of our Jos Von Arx and Arx brands. Our valued customers appreciate our innovative approach to design and our unique product offer as well as our philosophy of offering quality at an affordable price," Burgin added.

"I am certain the addition of the Arx Jewels brand will drive the company to further success in 2014 as we target the ladies market for the first time."

 

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