Men’s accessories brand will promote its writing instruments in style.
Men’s accessories brand Jos Von Arx has enlisted the support of pen-and-ink artist Gareth Edwards to promote its latest range of writing instruments, as well as timepieces, leather goods and cufflinks, at International Jewellery London (IJL).
The company will be showcasing its new ball point, roller ball and fountain pen designs at Olympia, with each piece carefully constructed, balanced and weighted to create a smooth writing experience.
The 35-strong collection will be used by artist Gareth Edwards over the course of the trade event to create a specially-commissioned portrait. A time lapse movie detailing the process will be created to advertise the collection when IJL draws to a close.