Men’s accessories brand Jos Von Arx has announced plans to distribute its first ladies collection in the UK.
In addition to its men’s brand, Jos Von Arx will begin the UK distribution of Sparkling Jewels from Essence.
Sparkling Jewels is a range of handmade jewellery which represents the next evolution in the popular interchangeable coin jewellery concept.
Designs feature handset Swarovski crystals and semi precious gemstones. Consumers can mix and match gemstones, pendants and bracelets to create unique and personalised jewellery sets.
Sales and marketing director, Richard Bulgin, says: “We are delighted to bring the Sparkling jewels collection to the UK market. The brand is already very popular in Europe and with the recent trend and strong sales in interchangeable jewellery in the UK we feel this is the perfect time to bring sparkling jewels to the UK. Sparkling jewels adds a new dimension to concept of coin jewellery and we feel it is perfectly placed both with regards to design and pricing to be a big hit in the UK.”
The collection will debut at the Jos Von Arx stand at Jewellery & Watch, where Jos Von Arx will also be launching new additions to its own collections.